BSkyB has reignited its public war of words with rival Virgin Media, saying cable customers "deserve better".

The satellite company has taken out full page adverts in the national press outlining what it says are the differences between Virgin Media and Sky. The ad reads: "If you're a Virgin Media customer, no one could blame you for feeling disappointed or let down. Many of you were loyal to ntl:Telewest and were told things would get better."

Both companies are currently locked in a bitter dispute over the matter with Virgin Media submitting a claim to the High Court in April and Sky chief executive James Murdoch last month publishing letters sent to his opposite number Steve Burch.

Virgin, earlier this week, announced the launch of Virgin 1, a TV channel aimed to challenge Sky One.

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