Sky has launched an advertising campaign to tempt Virgin Media customers to switch to its service.

The posters urge Virgin Media customers to join Sky Digital so they can continue watching Sky One shows such as 24 and Lost.

The satellite broadcater has also launched "rescue package" subscription for the cable company's customers, allowing them to switch for as little as £15.

The posters ask customers to go to a specially created web page, sky.com/switch, promoting the "rescue package" for Virgin Media customers considering moving to Sky Digital.

Sky One, Sky Two Sky Sports News, Sky Travel and Sky News were all removed from the Virgin Media platform today.

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