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BBC Two gets new on-screen identity

BBC Two gets new lookBBC Two has unveiled a new on-screen identity today.

The channel will have 14 new idents based on seven new themes, along with a new logo and colour palette which will work across linear and broadband.

The figure 2 has become a "window on the world", a portal through which the world is seen differently.

The seven different scenarios reflect the range and diversity of content on the channel.

Roly Keating, Controller of BBC Two, says: "Our famous 2 is one of the most recognisable and durable brand images in British media, and this latest evolution takes it into fresh and exciting territory.

"These new idents embody all of BBC Two's distinctive humour, creativity, playfulness and surprise – and they're also beautifully-executed pieces of film-making in their own right."

The logo retains its block shape in line with the rest of the portfolio, but has a more contemporary font (Avenir) and a new colour (deep aqua).

The BBC Two colour palette has been extended to include a range of six new colours.

The new look BBC Two airs from Sunday 18th February.

More idents below:


BBC Two gets new look


BBC Two gets new look


BBC Two gets new look


BBC Two gets new look

Editor: Lakhvinder Baddhan Source: BBC
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