Sky and Google have announced plans to work together in bringing ground-breaking web-based services to Sky’s community of broadband internet customers.

Sky will be Google’s first partner globally to deploy Google’s suite of search, advertising, communications and video services, all of which will be tailored and branded for Sky’s fast-growing broadband platform. Sky aims to ensure its broadband customers enjoy the best possible online user experience with customised access to the full benefits of Google’s evolving suite of innovative products for PC, TV and mobile. Sky and Google will collaborate in three key areas:

Video - Sky will launch a multi-platform User Generated Video (UGV) portal powered by the first global deployment of Google’s syndicated video content tools. The site will allow users to edit, upload and share their own video content, including the facility to upload and download from a mobile phone.

Communications - Sky Broadband customers will enjoy access to a comprehensive online communications platform. This will include a fully customised version of Google’s email product, ‘Google Mail’, which will use the popular ‘@sky.com’ email address and offer access to key communications applications such as contacts, calendar and instant messaging. In addition, Sky will explore opportunities to provide further services such as Google’s VoIP (voice over internet protocol) telephony services, enhanced storage and future product developments.

Search and advertising - Google will provide its industry leading search tools and targeted search advertising across Sky’s portfolio of online sites. The two companies will also explore future forms of web, TV and mobile advertising.