BSkyB is looking at plans to launch its programme content on mobile phones.

According to the Guardian, the broadcaster is considering using technology developed in the United States to beam its most popular shows onto the existing five mobile phone operators in Britain.

Crucially, from next season Sky has the mobile rights for Premiership football matches in a three-year deal which beat a competing offer backed by the mobile phone companies.

Any move by BSkyB into the mobile market is sure to frustrate the efforts of the mobile networks to launch their own television service using more established technology.
Sky insiders maintain that the company has not made any final decision on its strategy, although it has conducted trials of the MediaFLO system in Cambridge and is preparing another in Manchester.

But some in the mobile industry fear it will decide to go it alone with its own mobile TV broadcast network, sign up a wholesale deal with an operator to provide voice and text services then launch its own fully fledged attack on the mobile market.