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CNN International is revamping its on-air look next week (5th February) ditching its ticker, changing its fonts and moving its logo to the top of the screen to make its appearance less cluttered.
This re-design covers all parts of the on-air look including a new position and treatment for the network logo, network identity spots and music, full-screen graphics, lower third fonting and network colour scheme.
CNN International will also adopt the internationally recognized colour for alert, yellow, for its breaking news graphics.
In addition, the ‘news ticker’ or 'crawl' that is common to all news networks will be replaced by a new information bar that displays one complete sentence, or story, at a time allowing viewers to concentrate on the main part of the screen.
Audience navigation of the network and its programmes was also a critical part of the re-design. New navigational tools and graphics will allow viewers to see what news coverage and programming is coming up in the hours ahead.
"While this new design is more evolution than revolution", said Rena Golden senior vice president CNN International, "our priority is to ensure that our viewers around the globe, many of whom do not speak English as a first language, understand and engage with the news we deliver. The uncluttered screen and enhanced concise graphics will now allow our video and journalism to breathe fully.
"This redesign serves the viewer better: allowing our journalism to take centre stage and engage more, while giving better navigational information", added Golden.
The next phase of this project will include new sets in Atlanta, London and Hong Kong.
Update at 11:00 01/02/06
The whole of the CNN International feed will get the new look; Europe, Middle East, Africa, Asia Pacific, Latin America.
Update at 16:00 02/02/06
The new look will now go live a week later than announced on Friday 10th February 2006. 



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