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Sat, 4th. Sep, 2010.

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Trouble wants change of EPG category

Teen channel Trouble is looking to move from the "kids" category of the Sky EPG after it revealed intentions to target an older audience.

Trouble director of programmes, Jonathan Webb said being on the kids section of the Sky EPG has limited the programming the channel could broadcast and meant older teenagers were less likely to tune to the channel.

"It's always been a difficult thing for Trouble, because we target 10-20-year-olds. But show me a 14-year-old who actually watches anything on the kids EPG.

"(The kids EPG) is a ghetto, which is incredibly good for channels such as Nickelodeon and Disney, who are targeting four- to 12-year-olds. But 70% of that audience bugger off after 7pm," he said.

"We're positioning ourselves somewhere between MTV and E4. We're still targeting the same group of people, but in a much cleverer, more sassy way."

Trouble is currently on EPG 607 and was expected to stay on the same channel number after the Sky EPG reshuffle next month however it now appears that channel's decision to move to the "music" section will result it having a new EPG number.

Editor: Lakhvinder Baddhan Source: MediaGuardian
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