Sky Digital logo

Five agree MTV programming rights

Five will be showing some of MTV's favourite shows after it agreed a two year multi-million dollar deal granting Five the terrestrial rights to several MTV live events.

The deal allows Five to both air and customise MTV Europe's annual global music TV event, MTV Europe Music Awards (EMAs), the MTV Video Music Awards and MTV Movie Awards.

"This deal with Five demonstrates the added value of broadcasters' partnering with MTV to create customised programming, in order to deliver high quality, locally relevant content," said Debbie Back, senior vice president, International Programme Sales, MTV Networks International.

As MTV's new terrestrial partner, Five's Controller for Pop Features and Special Events, Sham Sandhu, said: "We're looking forward to making this deal a reality in order to bring these exciting, talked-about awards shows direct to our viewers. This will add to our already existing and increasing portfolio of special events on Five."

Editor: Lakhvinder Baddhan Source: C21 Media
Copyright © 2002-2005 Media 247. All Rights Reserved.