ZEE Entertainment Enterprises Limited (ZEEL) has announced an extensive tour of its ZEE Theatre brand.
The tour will kick off in Delhi on 14th January with the play ‘Internal Affairs’. It will then move to Uttar Pradesh, Madhya Pradesh, Gujarat, West Bengal and Rajasthan.
Other plays a part of the ZEE Theatre brand include ‘Sir Sir Sarla’, ‘Chakravyuha’, ‘Chuhal’, ‘Jana Tha Roshanpura’, ‘White Lily & Night Rider’. These and other shows feature Makrand Deshpande, Sunil Shanbag, Mahesh Dattani, Nitish Bhardwaj, Sonali Kulkarni and Milind Phatak among others. Most of the shows will be in Hindi and English. But the plan is to push certain shows in various regional languages.
Anuj Talukder, President, ZEE Live, said, “Theatre is an important part of the entertainment ecosystem in India and abroad. Many of the theatre audiences are underserved even in India. Our attempt is to take the best of Indian theatre to different parts of the country — Patiala, Surat, Baroda, and over a period of time, theatre will also go to Bangalore and Hyderabad.”
Talukder, added, “We hope to change that. There are lot of people who have experienced theatre, have participated in early years of their lives. Lesser the availability, lesser are the chances for them to return. We first make these available to them. We are not really trying to reach the grey hair people, but also the youngsters. We will have our set of learnings soon. Some cities will love some genres more, some actors more, while some other cities might have other favourites. But the fact is that this has never been done in an organised manner before.”
‘White Lily & Night Rider’ will also be heading to the UK with three dates in March in Watford, London and Leicester.
ZEE Theatre is also planning to extend UAE, Singapore and Australia.