Digital satellite platform, Tata Sky in India has unveiled its new branding by adopting the logo of Sky, its UK equivalent.
The new logo sees the Tata branding remain as it is, while the Sky part is now aligned with the corporate logo of Sky corporation, which owns 30% stake in the platform.
The new branding coincides with Tata Sky’s tenth anniversary. A new marketing campaign is being rolled out, which will be led by Bollywood legend, Amitabh Bachchan. The slogan of the new initiative called ‘Family Jingalala’ hits the tube from 24th September 2016.