Overnights: ‘Kaali’ makes disappointing start


4th December 2012    9:54

'Kaali' starts off slow on Star Plus

'Kaali' starts off slow on Star Plus

The launch of ‘Kaali – Ek Punar Avtaar’ as the replacement for one of Star Plus’ most watched shows – ‘Iss Pyar Ko Kya Naam Doon’ has witnessed a drastic drop in audience.

The hard-hitting drama, which kicked off last night (Monday 3rd December) in the 20:00 – 20:30 slot has lost the channel over 100,000 viewers since Friday when ‘Iss Pyar Ko Kya Naam Doon’ aired in the same band. According to exclusive data obtained by BizAsia from Attentional, ‘Kaali’ had an audience of 114,400 – peaking at 134,600. In fact, the show had the lowest audience between 19:00 – 23:00 last night. The repeat of ‘Kaali’ at 23:00 got the show a further 34,900 viewers.

Surprisingly, it was ‘Pyaar Ka Dard Hai Meetha Meetha Pyara Pyara’ that came up on top of the ratings for the channel yesterday. It was the most watched programme with 217,400, followed by ‘Yeh Rishta Kya Kehlata Hai’ at 21:30 with 205,000. ‘Diya Aur Bati Hum’ was next with 155,500 and ‘Ek Veer Ki Ardaas – Veera’ with 154,400 was next. ‘Ek Hazaaron Mein Meri Behnaa Hai’ slid down the popularity ladder with an audience of 148,900.

New shows are known to take some time before sustaining viewership. This is not the only thing that applies to ‘Kaali’ but also it is competing in a slot that had become synonymous with fans of Arnav and Khushi of ‘Iss Pyar Ko Kya Naam Doon’. Not only that but the genre of both shows are completely different and it will take some time for viewers to get used to the change.

Above data is an overnight rating – and may change slightly after consolidated figures become available in seven days from BARB.

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  • CalvinandHobbes

    Kaali’s failure as a show doesn’t surprise me. Many of Star Plus’ viewers cancelled their subscription to this stupid network after IPKKND ended. That is what I did as well.

    I am very happy about this news as it must have been a big bang on the head to Star, who has been basking in the glory of IPKKND’s success. IPKKND was the ONLY show that was good on Star.

    Star Plus isn’t worth watching without IPKKND. All of their other shows can’t even be compared to IPKKND. The shows are so crappy SO many people cringe at the sight of their shows on the TV.

    SP could have done SO much. It could have listened to the fans’ cries for the end of the Sheetal track, or in general, made sure what the writers were showing MADE ANY SENSE.

    SP failure to do this led to the PH taking advantage of this and introducing more and more crappy, meaningless tracks. No wonder Barun wanted to quit. This show was, unfortunately, killed by the PH. Even now, Barun says he might do other tv serials. Why couldn’t he have continued with IPKKND?

  • CalvinandHobbes

    Star Plus isn’t worth watching without IPKKND. All of their other shows can’t even be compared to IPKKND. The shows are so crappy SO many people cringe at the sight.

    SP could have done SO much. It could have listened to the fans’ cries for the end of the Sheetal track, or in general, made sure what the writers were showing MADE ANY SENSE.

    SP failure to do this led to the PH taking advantage of this and introducing more and more crappy, meaningless tracks. No wonder Barun wanted to quit. This show was, unfortunately, killed by the PH. Even now, Barun says he might do other tv serials. Why couldn’t he have continued with IPKKND?

  • No other serial can compete with ipkknd. Remmember SP.

  • Wow, so much love for Arnav and Khushi in the comments. Quite surprised to be frank !!

  • alisha

    iTS ALL ABOUT ISS PYAR KO KYA NAAM DOON HATE u kaali for taking our time slot

  • Ipkknd lover

    We unsubscribed star as soon as IPKKND ended glad to see how faithfull the fans are salute to all off you

  • sharayus

    rofl..this was bound to happen…d way show is going..em sure it will drop more…!! On your face SP !! you think fans r fool ??! take this return gift from all of us πŸ˜›

  • TASFIA MOHIUDDIN

    NO OTHER SHOWS CAN REPLACE IPKKND OR IT’S POPULARITY!!!!! NO MATTER HOW
    MANY SHOWS YOU ARE GONNA LINED UP, WE JUST DON’T CARE ABOUT THESE!!!!!
    YOU
    ONLY NEED BARUN SOBTI & SANAYA IRANI TO HIT A SHOW!!!!! SO, DON’T
    WASTE YOUR TIME!!!!! PLEASE BRING BARUN SOBTI & SANAYA IRANI
    TOGETHER AS THE MAIN LEAD COUPLE IN A NEW ROMANTIC SHOW UNDER THE BEST
    PRODUCTION HOUSE AT ANY COST!!!!! JUST DO THIS AS EARLY AS POSSIBLE
    BECAUSE WE ARE DESPERATELY WAITING FOR THIS!!!!! WE ONLY WANT AND
    DESERVE BARUN SOBTI & SANAYA IRANI TOGETHER AS THE LEAD COUPLE IN A
    NEW ROMANTIC SHOW AT ANY COST!!!!! PLEASE ACT ON THIS FAST AND MAKE
    SURE THAT YOU WOULD HAVE THE COPYRIGHTS OF THIS NEW SHOW!!!!!
    DON’T
    THINK THAT WE WILL CALM DOWN WITHIN A FEW WEEKS!!!!! BECAUSE WE WILL
    NEVER GIVE UP UNTIL YOU BRING A NEW ROMANTIC SHOW WITH ONLY SARUN (BARUN
    SOBTI & SANAYA IRANI) AS THE MAIN LEAD COUPLE!!!!!

  • we never watch kaali..infact we never gave inportance to other shows as we give ipkknd…we love barun n sanaya ..no one take place of barun or sanaya…..there is camparison with ipkknd..ipkknd is the best n alwaz

  • that guy looks like a painted whore..

  • Sheesh!! Did they really think Kaali (or anything for that matter) could replace Iss Pyaar ko Kya Naam Doon? — Wow! That’s more than optimistic! That’s equal to delusions of grandeur!
    All the best to them, though!

  • Ipkknd fans showed their faitfulness and i’am really proud of you guys you showed that you are true arshians. Nothing can ake ipkknd’s place.

  • “kaali” may be a good serial, but the time they have chosen to telecast it is wrong. Because we fans are waiting 4 a new show of Sarun’s at that time. So, pls make arrangements 4 a new show with Sarun, or else SP would have 2 loose a huge fan base if any other TV channel come up with a new show with Sarun

  • I got star plus only to watch IPKKND, never watch any other show on star…missing isss pyaar a lottttt!

  • Tasnia

    IPKKND rocks forever. No other show can ever replace it

  • It will be hard to replace IPK with anything. Best if they showed reruns of IPK, Fans will be happy, and TRPs will not suffer. Bas.

  • richa

    arshians se jo takraye ga wo chur chur ho jayega…..get it

  • TASFIA MOHIUDDIN

    ipkknd is the best!!! no other serial can replace ipkknd and it’s popularity!!! if you want another hit show, then bring BARUN SOBTI and SANAYA IRANI together as the main lead couple in a new romantic show at any cost!!! just do this as soon as possible!!! because we are desperately waiting for this!!! remember, you only need SARUN (BARUN SOBTI and SANAYA IRANI) to hit a show!!!

  • khushi kumari

    wooooooooow what a good news i expected this…..kali ne SP k mooh pe kali pothi dekhte jao SP ABHI PICTURE BAKHI HAI SP EK DIN THUME EHSAAS HOGA K TUMNE IPKKND KO KHATAM KARKE KITNI BADI GALATI KI HAI TUMNE IPKKND KI PURI TAEM KO AUR IPKKND FANS KO DHOKA DIYA HAI ISS KA ANJAAM TUM BHUKTO GE………….IPKKND ROCKSSSSSSS SARUN & ARSHI ROCKSSSSSSSSSSSSSSS

  • They could have atleast juggled the shows and got a youth interest show during that time! Shifting up Ek hazaaron would have been a better idea! What is ironic is that the channel is in business for so long but is immune to audience pulse! They will never get IPK viewers back after all the fiasco they created with the disclaimer! Ridiculous business sense!

  • Pinky

    Kaali ne SP ka muh kaala kar diya πŸ˜€
    SP wake up soon none show can beat IPK/Sarun even u wait fr eternity πŸ˜›

  • khushi315

    A great hats off to all the IPKKND fans! We have shown our faithfulness towards the show. I didn’t watch Kali nor intend to watch it.ipkknd is d best , no other serial can replace it and its popularity…………….. ArShi & SaRun Rocks!!!!!!!!!!!!!!!!!

  • Iss fans keh pyaar ko kya naam doon????

    • Seher

      Junoon….! Pyaar ka Junoon! πŸ™‚
      Love IPKKND ! πŸ˜€

  • Even I don’t want to watch kaali’s promo ..sooo serial watch krna to bhut dur ki baat h…….<3 Ipkknd onlyyy thtss all..

  • Now you tell me IPKKND was watch by millions all around the world come on how can they replace that with this Kaali πŸ™ no hello just bye bye bye.

  • A great hats off to all the IPKKND fans! We have shown our faithfulness towards the show. I didn’t watch Kali nor intend to watch it.

  • ipkknd is d best , no other serial can replace it and its popularity

  • young vewers who have been brought to starplus have been turned off now. They lost a lot of future audience also

  • i could not turn on my tv last night at 8pm…i just watch arnav and khushi’s love scenes on my i pad

  • it will never change u fool star plus.that is our time bring back our show ….

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