Star Plus’ much loved show ‘Iss Pyar Ko Kya Naam Doon’ ended on Friday night (30th November) with a huge audience.
According to exclusive data obtained by BizAsia from Attentional, an audience of 215,000 tuned into the final episode between 20:00 – 20:30 – One of the biggest ever audiences for the show. It peaked further towards the final minutes of the programme ending with 234,400.
Further good news for the show was that its late night repeat at 23:00 got the channel 52,900 extra viewers tuning in – peaking at 62,900 during the course of the show.
‘Iss Pyar Ko Kya Naam Doon’ has undoubtedly been one of Star Plus’ most successful shows – it was ended abruptly due to its lead actor Barun Sobti announcing his desire to leave the show. The production house and the channel decided to wrap up the show on a high rather than continuing it with a replacement actor or new stars.
The production house changed the storyline in the last minute by awarding its lead character Khushi the Mrs India title. Even though Sobti who played Arnav featured in the last couple of episodes – his scenes were added in separately as the star had finished shooting for the show before last weekend’s Star Parivaar Live event in UK.
It remains to be seen if ‘Kaali – Ek Punar Avtaar’, which launches in the weekday 20:00 slot can sustain the viewership that ‘Iss Pyar Ko Kya Naam Doon’ did over the past 18 months.
Above data is an overnight rating – and may change slightly after consolidated figures become available in seven days from BARB.