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Issue 4: Goodbye BBC Asian Network!
Jul 25, 2010 10:00 PM| Read / Post comments
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Goodbye BBC Asian Network...The battle has been lost and sadly, the station will be tuning out by the end of 2011. It looks like a lot more people couldn’t bare the thought of BBC 6 Music closing. It will definitely leave a big gap in the British Asian and non-Asian community. It gave a voice to what may have been a voiceless community at times and gave a sense of belonging. Controversial topics, current affairs and issues were opened up to it’s global listeners; issues such as forced marriages, how Sikhs felt about stop & search initiatives at airports, domestic abuse and the dating scene amongst the 2nd & 3rd generation British Asians. Such issues would normally be brushed under the carpet but the station explored these and presented them in such a way in which all listeners from any background could understand. The station also allowed misunderstood communities to speak out and defend themselves in times of controversy, so it is definitely a useful communication tool. It also paved the way for a new generation of Brit-Asians who carry the best of both identities. Even though the station was predominantly catering for Asian listeners, it was also very versatile too. My roots are Asian and I don’t listen to Asian music out of choice, but I know the station adapted to people with diverse tastes in music, discussions and shows. It’s a vital platform to showcase talent and catapult them into the world of mainstream showbiz industries. Not everyone sat back and moaned though. Some actions did speak louder than words and will always be engrained in the stations history. Musician Ranvir Singh Verma walked backwards from London to Birmingham and let’s not forget the Bhangra flashmob in which hundreds of supporters descended at the BBC’s HQ’s in protest. It could turn out to be a blessing in disguise…British Asian talent may now want to push even harder to integrate themselves within mainstream stations such as Radio 1 and could positively shake up the dynamics of the corporations values. In my opinion, talent should be classed as talent, regardless of background. Read Harvy's personal blog site at http://harvyland.blogspot.com Related links: | |
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Editor: Lakhvinder Baddhan
Source: BizAsia.co.uk
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Totally stupid piece of editorial by someone who obviously knows very little about the radio industry!
Asian Network may finish as a National station but it will still have regional output from what I'm hearing and I honestly believe this will be the start of a better service who will certainly bring more listeners in from all regions.
So the Asian Network didnt work as a National service, well blame the Snr Management and the powers that be for pigeon holing the enitre Asian Community under one banner and trying to service people as if they all came from one region and had the same cultural tastes and needs!
There are exciting times ahead and I also see Asian ILR stations bucking up their ideas as real competition starts in 2012 when the hopefully the regional Asian Network outputs start hitting out airwaves.
This is not the end of the Asian Network but the start of what I believe to be a better service with more targeted editorial and music programming!
Posted by: Pedro Carvalho
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Firstly, thank you for taking the time to comment on my piece.
In response, yes..although the BBC Asian Network is fading out as a national station, the piece is just a snapshot of how, for some, it can be described as the end of an era nationally. I agree, the Asian community shouldn’t be pigeon-holed under one banner and yes, it’s a step forward for the radio industry to localise it, but my piece merely reflects how the public feel & responded. So like I said its national closure could be a blessing in disguise, for instance British Asian talent may gradually disperse across other mainstream stations, such as Radio 1 or indeed, like you stated, locally. From my perspective, the human interest angle here is still meaningful & valid; especially when people are still posting their comments on the ‘Save the Asian Network’ Facebook fan page, about how they’re disappointed by the end of the national aspect of the station. In terms of the station going local, I have every faith that it will succeed in reaching a diverse range of listeners with fresh ideas for programming & production. It will just take time for the stations loyal listeners to get used to its transition.
Posted by: Harvy - BizAsia.co.uk
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Hi,
It has not yet been decided whether the bbc asian network is closing so you should not say that they are closing when it has not been officially confirmed!
Posted by: S Patel.
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