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EXCLUSIVE: Panjab Radio to go UK-wide on DAB
Nov 01, 2009 06:12 PM| Read / Post comments
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Panjab Radio currently broadcasts in three separate regions – Greater London, West Midlands and West Yorkshire and will become only the second Asian radio station after the BBC Asian Network (Sunrise Radio is available in only parts of the UK) to be available fully throughout the UK. It also relays its service on Sky Digital channel 0130. "We’re a unique station that serves a unique audience," said the station’s Managing Director, Surjit Ghuman. "This is the biggest step for our radio station since its launch and we believe the time is right for us to launch in the UK. We’re grateful to those who’ve supported this initiative and to the thousands of individual listeners" Surjit added, "It’s a significant expansion for Panjab Radio which has come a long way since its launch as a satellite station in September 2000, when it was only available on Sky, and in November 2003 in London, West Yorkshire and November 2007 in the West Midlands Panjab Radio was launched on DAB. Panjab Radio will be available to more than 90% of the population from Newcastle to Exeter and Southampton to Glasgow." Panjab Radio's output consists of music, news and speech programming mainly in Panjabi and English. Music mix includes a fusion of modern and traditional Panjabi music. Other speech content includes lifestyle, entertainment and news/current affairs features. The station aims to be inclusive to all people in the UK for whom Punjabi language or music is important, and has programmes with general appeal to Punjabi speakers of all faiths. Panjab Radio celebrated nine years on-air in September, this year. It has been riding high after recently subscribing to radio audience measuring body – RAJAR. It has outperformed rival Punjabi stations by grabbing a weekly reach of 61,000 in Q2/09. For Q3/09, Panjab Radio weekly reach peaked at 56,000. Panjab Radio launches on national DAB digital radio on Tuesday 1st December. The station will make an announcement at 07:00 on Monday. Related link: | |
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Editor: Raj Baddhan
Source: Panjab Radio
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Popular independent digital Punjabi music station, Panjab Radio, is set to go national on DAB digital radio, in December, BizAsia.co.uk can exclusively reveal.
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It is a personal war between Sunrise Radio and Panjab Radio (Litt & Ghuman) to be the biggest and the innocent Punjabi people will be paying through donation requests by Panjab Radio.
It is not better for Panjab Radio to sort out its format and content before trying to go national on the back of requests for donations.
Posted by: Kewal Singh
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i m big fan of punjab radio n main shamsher singh ji nu thanx kardi han ki ona ne meri poem nu bhut psand kita thanxxxxxxxxxxxxxxxxx
Posted by: sukhmeet arora
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Very interesting - with a listenship of 55,000 via three DAB areas (London, Midlands & Yorkshire),the whole of UK and Europe by Sky - what logic possess Panjab Radio to want to go on National Dab at a costs of approx. £650,000.00 pa on the back of annual donation requests or threat of closing down the station??
Posted by: Dav Sidhu
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I am a big fan of PANJAB Radio.... its content is very truthful hence it hurts some people.
Its been Panjabi from the begining and unlike Litt Corp. trying to cash in on a winning formula.... Litt's been around since 1990's why no Panjabi radio station until now?
Keep up the good work PANJAB RADIO.....
Posted by: A Singh
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I have been regularly listening in to various Punjabi radios for a few years now and I have seen that content wise bigger the radio brands get, poorer becomes the depth of the content. Panjab radio started ok, contributed some good for community initially, but then it became all commercialised and people have been pressuried to pay for them..while Akash Radio has given back so much more to the community and taken minimum possible from it..i'm a big fan of Mr Sukhwinder Singh's discussion programme..what he has brought to community is matchless. panjab radio should ensure not to fleece people..else a day will come they will not be left with those who really care.
Posted by: Indi
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