STAR Plus has suffered a decline in viewing figures in India, whereas ZEE TV has managed to come up trumps by moving inches away from the top spot.

According to latest TAM data for Week 22, STAR Plus has slipped to the number 3 slot. After nine years at number 1, then recently being relegated to number 2, the channel now has to settle for number 3 with 239 GRPs.

Old favourite ZEE TV has managed to gain in a big way by securing the number 2 position. ZEE TV has earned itself 245 GRPs, that's only 13 GRPs away from the current market leader - Colors.

Colors stands clear at the top with 258 GRPs, followed by ZEE TV with 245 GRPs and STAR Plus at number 3 with 239 GRPs. NDTV Imagine has had a jump in its ratings to 107 GRPs.

In the Top 10 shows of the week, STAR Plus' 'Yeh Rishta Kya Kehlata Hai' remained number 1, along with 'Bidaai' sitting comfortably at number 2. ZEE TV had three shows inside the chart with 'Dance India Dance' performing best. Colors had four shows with 'Balika Vadhu' delivering a TRP of 5.39, making it the fourth watched show on Indian television.

The next bracket of Hindi General Entertainment Channels (GECs) includes Sony Entertainment Television Asia at number 5 with 96 GRPs, STAR One at number 6 with 67 GRPs, SAB at number 7 with 56 GRPs.

Following these are Sahara One, STAR Utsav and 9X with 35 GRPs, 23 GRPs and 22 GRPs, respectively. Not much change in fortune was noticed in the fortunes of Real, the newest entrant in the Hindi GEC space, which had a GRP of 17.