B4U Music has teamed up again with the UK Asian Music Awards (UK AMAs), which take place at the Southbank Centre's Royal Festival Hall, London on Thursday 5th March 2009.

This is the second year B4U Music has been named as the official media partner. Kiss 100's Neev will host the show.

On Thursday (4th December), the organisers of the UK AMAs revealed their new ideas for a bigger celebration of Asian music. The lavish VIP launch night was attended by a huge number of celebrities including Rishi Rich, H Dhami, Jay Sean, Kray Twins, Jaz Dhami, AG Dolla, Mumzy, Navin Kundra, Mentor, Shekie ‘n’ Sham, Veronica, Simon Rattan plus a whole host of other stars.

Abs Shaid, CEO and founder of the UK Asian Music Awards teamed up with Jon Hale, CEO of the Nashi Media Group to bring audiences and industry representatives a memorable event in March 2008. Jon, who was a board Director of the Mean Fiddler Music Group plc, brings a wealth of music event experience as the Director of Business Development for the awards. Jon says of the future: "The UK AMA’s have gone from strength to strength over the past few years. I was very impressed by the quality of the last event and we’re now well on the way to taking the UK AMA’s up to another level."

Kevin Rego, Head of Sales and Marketing for the B4U Network was amazed with the response from last year’s show: "As the leading channel in the UK today, B4U Music is delighted to be presenting the UKAMA once again. Last year’s event had a phenomenal amount of positive feedback from our worldwide broadcast. This year, we’re gearing up to give the UK AMA’s even more exposure thereby underlining our commitment to the growth of Asian Music Industry in Britain."