One of India's most popular sports channels Ten Sports has begun broadcasting in Europe.

Ten Sports, which has been available in India for six years is owned by Taj Television and ZEE Network jointly.

Ten Sports is available as part of the Pan-European DTH platform Roots Global, formerly known as Spize TV. The service will allow its viewers access to top international cricket series involving India, Pakistan, Sri Lanka, Australia, South Africa, England and the West Indies.

Says Taj Television CEO Chris McDonald, "After six years of our operations, we are pleased to finally launch our European service. Judging from the number of queries we have had, Ten Sports is already a well established brand in Europe, and we are happy that our viewers there can now watch the best of cricket and other sport on Ten Sports. In Spize TV, we have a very strong partner, who has intelligent and aggressive plans to reach the south Asian population throughout Europe."

Roots Global VP Amitabh Sharma adds, "Ten Sports enjoys an excellent reputation worldwide and there was considerable pent-up demand in Europe. Additionally, Spize was pleased with the synergies Ten Sports offers with the various South Asian bouquets available on Spize TV."

Related links:
DTH Spize TV rebranded to Roots Global
ZEE buys 50% stake in Ten Sports