Go to Biz Asia Home Page

Home | News | Archives | Features | TV listings | Biz Info | Media jobs | Contact
Sat, 31st. Jul, 2010.

Tonight
-New: India's Got Talent
starts on Colors

This Sunday
-Film: Raavan
on Colors

Monday 9th August
-New: Rakt Sambandh
starts on Imagine

Saturday 14th August
-New: Meethi Choori
starts on Imagine

Saturday 14th August
-New: SaReGaMaPa
starts on ZEE TV

Sunday 15th August
-Film: Kites
on Imagine

Monday 16th August
-New look of
ZEE Punjabi

Tuesday 17th August
-New: Sanjog Se...
starts on ZEE TV

Saturday 21st August
-Film: U Me Aur Hum
on ZEE Cinema

Sunday 29th August
-Film: Hum Tum Ghost
on Star Gold

Also in August
-Rebrand of
NDTV Imagine

In September
-New: Fanaa
starts on Star One

In October
-New: KBC 4
starts on Sony TV

In November
-New: Dus Ka Dum 4
starts on Sony TV

Awaiting launch
-Euro Bangla TV
on Sky

-World Food Channel
on Sky

-Sikh TV
on Sky

-IBC Tamil
on DAB London

*Shows are subject to change without prior notice


STAR Plus commands 11% India market share

STAR Plus, India's leading Hindi entertainment channel has racked up 11% of the market share. This is the largest portion in this space, bigger than ZEE TV and Sony Entertainment Television Asia put together.

A report in Economic Times indicates soaps are still the main drivers and STAR Plus has overcome viewer fatigue with innovative content and fresh story lines.

Speaking to PTI here today, Keertan Adhyantaya, Executive Vice-President and General Manager, highlighted the latest Television Audience Measurement (TAM) data and said the channel has remained undisputed leader in the Hindi general entertainment channel space for the last nine years.

"Audience ratings in the first half of 2008 clearly demonstrates that STAR Plus has retained a lead over its closest rivals. In the face of tough competition and fragmentation, STAR Plus has continued to win the attention of its viewers with fresh content and programming initiatives," Keertan said.

"STAR Plus continues to dominate the Indian television scene with one mega show after another. In the early 2000s, it was Kyunki, Kahaani, Kasauti and KBC, then it was the turn of afternoon shows like Kum Kum, Bhabhi and now shows like Bidaai, Kis Des Mein Hai Mera Dil, Raja ki Aayegi Baraat, Voice of India and Nach Baliye," he added.

Related link:
STAR Plus increases gap with ZEE TV
STAR Plus widens gap over ZEE TV in India

Editor: Lucky Nijjar Source: Economic Times

There are currently no advertised vacancies....

Biz Asia Weekly Poll
Which TV network has the best on-air presentation?
B4U
Sony TV/MAX
Star TV
ZEE Network
ARY Digital
Prime TV
Colors
NDTV Imagine
Geo UK
Music India
Sahara One
Sunrise TV
Al Jazeera
Other


See previous polls

Polls are renewed every Sunday

  About | Advertising | Contact | Terms of Use | Privacy

Copyright © 2002-2010 Biz Asia. All Rights Reserved.
Site design by Line of Site