India's new channel NDTV Imagine has roped in original producers Sagar Arts to remake the mythological drama 'Ramayan' in a new avatar.

The entire production is being executed at Sagar Film City in Baroda where grand sets have been erected to depict key areas in the kingdom of Ayodhya, the birth place of Lord Ram. This new version has the advantage of being produced in times of huge technical advancements which will greatly enhance the story telling in a compelling new way.

Announcing the launch of the show, Mr. Sameer Nair, CEO, NDTV Imagine said, "Ramayan is a tale for every generation. It is multi-layered, multi-faceted, multi-dimensional... and this brand new daily version of the timeless classic has been interpreted to cater to the taste of a shining, modern India. Television is all about great stories well told, and for us, Ramayan is India's greatest story ever and we hope to re-tell it in a compelling, entertaining manner."

The characters in Ramayan will be essayed by a new generation of actors – Gurmeet Choudhary will play the lead of Lord Ram, while Debina Bonnerjee plays Sita. The 3 key characters - Lakshman, Bharat and Shatrughan will be played by Ankit Arora, Vije Bhatia and Lalit Negi respectively.

Commenting on the show announcement, Mr. Prem Sagar said, “Ramayan like river Ganga is sacred, timeless and unmeasureable. A dip in the values of idealism and sacrifice embodied in Ramayan is like a bath in the Ganga that purifies your thought, speech and action and washes away all evil gathered as time has moved life. Twenty years ago, our revered father Dr. Ramanand Sagar created a revolution through a blockbuster show. Now, we the second and third generation hopes to recreate the same magic”.

Adds Mr. Nair, “Ramayan has a huge connect with audiences across the country and has all the elements that will deliver on our promise to entertain and delight. The Sagar’s are powerful storytellers and the final word in creating mythological epics for television and we believe that our partnership has the potential to make Ramayan a show that the whole family will watch together every evening.”

NDTV Imagine will hit TV screens in India on Monday 21st January. It will offer programming across genres, ranging from light-hearted family soaps to period dramas and from high voltage music and dance entertainers to the most glamorous events in the entertainment business.

NDTV Imagine is looking at launching in the UK later this year.