B4U Network was one of the media partners for this year's 'Diwali On The Square', which was held on Sunday 28th October.

The event was held at Trafalgar Square and attracted over 30,000 spectators.

The steady rain and chilly weather did not stop Londoners from taking part in the Garba dance in the middle of the square while talented young Bollywood dancers showcased their immense talent in front of a cheering crowd.

The B4U stall was once again the centre of attraction as loads of goodies attracted serpentine queues throughout the day. "We are absolutely delighted with the response we have got with this event and it also gave us a chance to interact with our viewers", said Sunil Rohra, CEO, B4U Network.

Ken Livingstone, the Mayor of London, who attended the event said "Diwali is an important occasion for London’s Hindus, Sikhs and Jains and represents the power of good to triumph over evil – a theme that has relevance for all of London’s communities because it signifies the value of co-operation and mutual respect between peoples of different faiths and backgrounds .On this occasion I wish everyone a happy and prosperous Diwali."

This was followed the most awaited moment of the day - a special song for the event commissioned by B4U Network. The entire crowd got into the groove as Shama and friends belted the foot-tapping track, 'Diwali Aayi Re'. The song is slated to top the charts this Diwali.

The entire event was filmed by B4U Network and will be screened in the UK, USA, South Africa, Middle East, Canada and India on Diwali-9th November.

Related links:
B4U Music unveils Diwali special track
B4U to sponsor London Mayor's Diwali event