A new online portal has launched offering some of the best TV channels live from India.

Narrowstep, the company behind the 'Watch India' website has had huge success in its first month alone receiving 100,000 unique viewers, with over 33,000 coming from the UK alone.

Watch India allows Indian expatriates living across the world to access popular Indian programming in TV-like quality over the Internet. This new channel features an assortment of video content powered by Narrowstep’s Internet TV platform, telvOS™. Narrowstep’s state-of-the-art technology allows viewers to enjoy a rich video experience unlike any other found on the Internet.

"Internet TV offers the ideal platform for ethnic programming like Watch India. By removing the geographic limitations of traditional broadcasting, Watch India can offer content to large audiences, around the world," said Todd Narwid, Senior Vice President of Worldwide Sales at Narrowstep. "Furthermore, the tremendous demand for culture specific programming, provides advertisers with a cost effective medium to reach very specific, targeted audiences."

Broadcasters who have made their channels available on Watch India are ZEE Network's ZEE TV, ZEE Cinema and ZEE Sports. Additionally, other premium channels exclusive to Watch India include Times Now News, which features live, breaking-news 24/7, Zoom, the number one music and entertainment channel in India, and Aastha TV, India’s leading spiritual and religious channel.

"We have amassed a truly outstanding collection of programming representing the best of Indian TV, and we continue to add even more premium channels, expanding our already phenomenal selection of content," said Watch India Spokesperson, Tripti Singh. "This is the first time Indian TV channels are available live over the Internet, to the Indian diaspora in the UK."

"For the millions of people in the Indian community living in the U.K., Watch India offers a way to not only get the latest news, but also stay up to date with culture, entertainment, music and sports — keeping them involved with life back home," added Singh.

Watch India is available at watchindia.com.