NDTV is set to unleash the first of three new channels in India next month.

'NDTV Life!' is the working title the channel has been given. It will be India's version to Discovery Travel and Living. The lifestyle channel will broadcast in English, which aims to be aspirational, shall encompass everything an ideal lifestyle channel should possess – travel, leisure, luxury, adventure, partying, cuisine, health and wellness.

As per programmes and shows on travel and leisure, the channel promises to bring in stories from across the world, which could be of India’s interest. Besides, the channel will also cover the essence of India through reality shows, and big weddings, and emerging women power. The channel also promises to have fine dining shows on dishes and drinks from across the globe.

The presenters, as the channel promises, will not just be pretty faces, but will make way for quirky, funny spontaneous journeys, and discover life along with viewers.

According to an insider at NDTV, the new channel will launch in the UK early next year, "Our travel and lifestyle channel, NDTV Life! (that's the working title for the channel) is launching in India in July... Will keep you posted on the date once we've sorted it out internally... The plans are to get the channel to the UK by early next year depending upon how good the platforms are to us..."

Extracts from AgencyFAQs

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