Looks like Bollywood hunk Arjun Rampal is one man who is in much demand in the UK, certainly when it comes to media giants ZEE Network and Sunrise Radio.

Both channels are in dispute over the star's attendance at the ZEE Carnival exhibition, which takes place next month. ZEE Network has already been advertising its big Bollywood celebrity alongside Rani Mukherjee for the mega multicultural event.

Now, Sunrise Radio are reportedly fuming at the star's decision in attending the ZEE Carnival as apparently he had already signed a contract with Sunrise Radio and Sony Entertainment Television Asia's Asian Lifestyle Show in July. According to industry insiders, the contract signed between Arjun Rampal and Sunrise Radio does not allow the star to attend any Asian exhibition six months prior or after the Asian Lifestyle Show has taken place.

ZEE Network is said to be going ahead with its plans for the star and has made it clear to Sunrise Radio that it has no intentions to pull Arjun Rampal from its starry ZEE Carnival line-up. ZEE has also said that it has spoken to Arjun regarding this and is still definitely up for the ZEE Carnival.

Coincidently, both the ZEE Carnival and Asian Lifestyle Show will take place in the same venue – London’s Olympia.

Biz Asia had not received a response from Sunrise Radio or Sony Entertainment Television Asia about this at the time of going to press.